Choosing the Right Ecommerce Platform: Shopify vs Wix

Introduction

When it comes to e-commerce, choosing the right platform is crucial. In this blog, we compare Shopify and Wix to help you make an informed decision for your business.

Comparing Shopify and Wix for E-commerce

• Shopify is specifically designed for e-commerce, while Wix began as a content-based website builder.

• The speaker chose Shopify over Wix for their e-commerce business after researching and testing both platforms.

• The video aims to provide insights into the decision-making process and what factors others should consider when choosing between the two platforms.

• The speaker is not sponsored by either Shopify or Wix, and is sharing personal opinions and experiences.

• A special deal for Shopify is mentioned, offering one dollar per month for the first three months with a link in the video description.

• The main focus of the video is to highlight the differences between the two platforms and provide useful insights for viewers.

Overview of E-commerce Platforms Shopify and Wix

• Shopify is a versatile platform suitable for beginners and businesses looking to scale, offering over 6000 app Integrations and 100 plus themes and templates.

• The intuitive drag and drop store Builder makes designing a Shopify store easier than ever, and all plans come with 24/7 customer support.

• Wix offers plans in categories like website, business, e-commerce, and Enterprise, with a focus on online payments through the business and e-commerce section.

• Wix does not specify the number of Integrations, but it is important for conducting online payments through your website.

Wix vs Shopify: A Comparison

• Wix offers 24/7 customer support and includes a free custom domain name for a year, with over 800 templates for easy website designing and editing.

• While Wix is more editor-friendly than Shopify, editing Wix templates may lead to suboptimal smartphone display, requiring a separate site for mobile users.

• On the other hand, Shopify automatically optimizes all templates for smartphones and mobile devices, ensuring a seamless user experience across different devices.

• Shopify also creates redirect links for pages that have moved to a new URL, providing added convenience for website management.

Comparison of SEO and Payment Gateways Between Shopify and Wix

• Shopify offers automatic redirects for a more SEO-friendly website and allows integration with Yoast SEO for professional insights.

• Wix provides its own SEO tools, such as SEO Wiz, SEO dashboard, and integration with SEMrush for improved keyword research.

• When it comes to transaction fees and payment gateways, Shopify has built-in payment gateways called Shopify payments, while Wix offers Wix payments. Shopify charges up to five percent per transaction through a third-party Gateway, depending on the plan chosen. In contrast, Wix allows free processing of payments through third parties, but only in US dollars.

• Shopify tops Wix in the payment gateway aspect as it allows customers to check out in their preferred currency, while Wix currently lacks multi-currency checkout options.

Tax Calculation and Point of Sale Features

• Shopify automatically calculates taxes for all users, irrespective of the plan they are on, while Wix offers automatic tax calculations through the third-party app Valera, but only for unlimited and VIP users.

• Shopify provides a physical point of sale (POS) option with every plan except for the starter plan, allowing store owners to use card readers connected to a mobile device for real-time updates on sales information and inventory.

• Wix recently introduced a similar POS feature, currently available only to selected users in the US and Canada.

• Wix’s free plan, though available, has limited functionality, particularly for setting up an e-commerce shop.

Overview of Shopify Plans

• Shopify offers a free three-day trial with a 90-day package for three dollars available through a specific link.

• After the trial, there are three main plans: the basic Shopify plan for $29 a month, the Shopify standard plan for $79 a month, and the advanced Shopify plan for $299 a month.

• It’s easy to switch between plans as your business scales, and there’s a 25% discount if you choose to pay annually.

• Viewers are encouraged to use the link in the description for 90 days at one dollar per month and to subscribe for more content.

Conclusion

Choosing the right e-commerce platform is essential for the success of your online business. Consider the insights provided in this blog to select the best fit for your specific needs.

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