Enhance Your Shopify Store with New 2024 Features

Introduction

Shopify has released its Winter’s Edition catalog for 2024, showcasing exciting new updates and features to elevate the e-commerce experience. The new features aim to enhance product presentation, customization options, and overall website performance for businesses on the platform.

Summary of Shopify’s Winter’s Edition Catalog 2024

• Shopify has released its Winter’s Edition catalog for 2024, featuring new updates and features.

• The catalog includes the ability to add more complex variations to products, as well as the option to combine listings into multiple different products.

• There are also more rich attributes for each product category, including color swatches.

• The new features aim to enhance the overall product presentation and customization options for businesses on the platform.

Exciting Updates for Shopify Users

• AI technology is increasingly essential for businesses, with smart search capabilities enabling a deeper understanding of customer intent on websites.

• The full release of the Shopify subscription app allows users to set up product subscriptions, enabling the collection of monthly recurring revenue, which is highly impactful for various businesses.

• Shopify’s introduction of onepage checkout is another exciting development, promising faster website performance and a significant boost in conversion rates.

• Several notable brands, including Stellar Eats and Route, have leveraged these features to attract over 300,000 monthly visitors, showcasing the potential impact of these updates.

Exciting New Features of Shopify

• Shopify has introduced a new web performance dashboard, which is a significant improvement from the previous version. It provides more detailed data without the need for third-party apps or software.

• The upgrade to Shopify POS includes a new terminal for in-store checkout, offering brands a more efficient sales channel especially for retail businesses.

• The B2B portal is another feature that is being highlighted, allowing businesses to set up their own point of sale systems at affordable prices.

• Shopify’s focus on easier fulfillment from retail locations is beneficial for brands already utilizing this feature.

• The introduction of a B2B portal is also an exciting addition for businesses looking to expand their sales channels and streamline their operations.

Stellar Eat’s B2B Approach

• Stellar Eat primarily sells to distributors or retailers in case packs, who then place the products on their shelves or distribute them further.

• Initially, the B2B aspect of Stellar Eat’s business was challenging as they used Shopify for direct-to-consumer sales, resulting in a manual and time-consuming process for B2B orders.

• The B2B process involved multiple steps such as order placement via email, invoice generation in QuickBooks, and order fulfillment at the warehouse.

• They maintained an Excel spreadsheet to track retailers, their previous orders, and payment status, making it a cumbersome and inefficient system.

• The shift towards using a new product to streamline the B2B process has been instrumental in scaling Stellar Eat’s business and improving efficiency.

Streamlining B2B Orders and Shopify Audiences

• The speaker discussed the challenges of managing orders through email and the need for credit card authorization forms from retailers, especially with the increasing number of retailers they work with.

• They mentioned how the Shopify B2B platform came as a solution to streamline their direct orders, especially as they expanded from 30 to 1500 retailers, making their previous system inadequate.

• Another notable feature is Shopify audiences, which enables smarter retargeting and benchmarking for ads, particularly beneficial for companies running ads for multiple clients, including Shopify clients.

• The feature allows for retargeting twice as many potential buyers, with improved customer targeting and performance maximization on top ad platforms, resulting in doubled retargeting audiences for most merchants.

• This capability is especially valuable for companies like the speaker’s that run ads for numerous clients and can capitalize more efficiently on the data they gather, ultimately achieving new benchmarks for their advertising efforts.

Discussing the Power of Shopify Audiences for Measuring Performance

• Shopify audiences allow for comparing ad performance with similar stores in the industry.

• The founder of On Route, a cycling and coffee shop brand, discusses the effectiveness of Shopify audiences in connecting with the right customers.

• By using Shopify audiences, On Route, as a North American company, has seen significant growth in connecting with the right customers.

• The use of Shopify audiences has made a difference in the growth of the business by enabling effective connection with the right customers.

Utilizing Facebook Ads for Niche Brand Growth

• Facebook ads have been invaluable for our niche brand’s growth, especially due to our small target audience.

• Creating the right messages, ads, and images has significantly boosted our growth through targeted advertising.

• Targeting niche communities allows us to connect with people who actually want to see our ads, unlike general advertising that most people perceive negatively.

• Shopify Markets Pro is an upcoming feature that the speaker is excited about, as it will aid in globalizing the brand effectively.

Understanding the Impact of Shopify’s Markets Pro Feature

• Shopify has introduced the Markets Pro feature, which simplifies international selling for businesses in the US and offers built-in operational features.

• This feature includes localization tools, automation, and merchant of record services, making it easier for businesses to scale globally.

• Beakman 1802, a successful brand driving high traffic to their store, has been using Markets Pro to expand internationally and has seen positive results.

• The early adopters of Markets Pro, including Beakman 1802, are pleased with the impact it has had on their ability to expand internationally.

Expanding Market Reach and New Features

• Shopify has allowed the speaker to reach over 150 countries and easily expand the market overnight.

• Sales have been generated from countries including Canada, UK, Japan, South Korea, France, South Africa, and Indonesia.

• There is a growing trend in K Beauty and Korean beauty products coming to the US, and the speaker hopes to export their products to Korea.

• Toby Lutke, the founder of Shopify, mentioned some new features such as semantic search, which is an AI-powered search tool.

Exciting New Features of Shopify

• New reports on store speed and performance will be available, providing valuable insights.

• Introduction of new point of service (POS) terminals for enhanced customer experience.

• Generative AI will be used to improve product images, making them more appealing.

• Nested blocks feature will make customization and layout adjustments easier for store owners.

• Shopify is making it easier for individual entrepreneurs to manage their online stores.

• The implementation of AI in Shopify’s new features is promising for the future of e-commerce.

Conclusion

The latest Shopify Winter’s Edition catalog for 2024 introduces groundbreaking updates that empower businesses to reach new heights in e-commerce. From advanced product variations to enhanced performance dashboards and market expansion tools, these features provide unparalleled opportunities for growth and success.

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