Expanding Local Perfume Brand Humans: A Malaysian Venture

Introduction

Explore the exciting expansion of local perfume brand Humans to the Malaysian market. Learn about their unique body spray, future plans, and potential success in a new culture.

The Rise of Humans: A Local Perfume Brand in Indonesia

• Humans has emerged as a prominent local perfume brand in Indonesia, gaining popularity through online sales and captivating the curiosity of consumers.

• The CEO, Bro Rizky, shared the vision behind creating a local perfume brand and addressed the initial skepticism about selling perfume online.

• The success of Humans has inspired numerous other local perfume brands, leading to a thriving market with increased competition.

• An analysis of the potential future growth of Humans in 2024 suggests that the brand is poised for even greater success and expansion.

• The segment concludes with a teaser for a giveaway promotion by Humans, encouraging viewers to stay engaged.

Humans Unpatched: A New Venture in Perfume and Body Spray

• Humans recently released a new perfume called unpatch Humans, marking their first venture into bioengineered perfume.

• The perfume is derived from fermentation of pacoli, also known as aki galawood, and is claimed to have a long-lasting fragrance and silage.

• In 2024, Humans plans to launch a body spray called energy body spray, aiming to compete with big brands like AX and Impulse.

• The body spray is positioned as a different product and reflects Humans’ ambition to challenge established players in the industry.

The Uniqueness of Humans’ Body Spray

• Humans’ body spray is not just the ordinary body spray, it offers UV protection and antibacterial properties as well.

• The inclusion of UV protection in the body spray makes it stand out, as it provides sun protection similar to sunscreen when applied, making it a two-in-one product for body care.

• The unique combination of pleasant fragrance, antibacterial features, and UV protection sets Humans’ body spray apart from other products in the market.

• Despite being priced higher at IDR 75,000 per bottle, the added value of UV protection and antibacterial properties justifies the premium price, providing a unique selling point (USP).

• In 2024, Humans plans to expand its market to Malaysia, marking its first international expansion, a strategic move considering Malaysia’s large population and cultural similarity.

Expanding into New Markets

• Indonesia’s leading perfume brand, Humans, is planning to expand its market to Malaysia.

• The company’s goal is to establish itself as one of the world’s top perfume brands.

• The Indonesian market is substantial, but the company sees the need to expand internationally to achieve its dream.

• The presence of a large Indonesian community in Malaysia provides a strategic opportunity for the brand to enter the market there.

• The perfume variants are described as sweeter and darker, with specific scents like ‘Orgasm’ and ‘Essence of the Sun’.

The Expansion of Humans Perfume in Different Cultures

• The expansion of Humans Perfume to Malaysia and its potential success among the Indian-Malaysian community is a significant step for the brand’s global outreach.

• The founder’s initial skepticism about selling perfume online has been proven wrong, as the brand has gained popularity and is now offering giveaways to engage with their audience.

• The founder is inviting feedback from Malaysians to determine the most favored variant of Humans Perfume in the country, indicating a strategic approach to understanding and catering to the local preferences.

Conclusion

The expansion of Humans perfume to Malaysia presents an exciting opportunity for the brand to establish itself in a new market. With unique offerings like the body spray with UV protection, the brand is poised for success in a different culture. Stay tuned for Humans’ international journey and engagement with the Malaysian audience.

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