Video Summary
How I Achieved Explosive Growth with SEO Strategy: A Blogger's Journey
Introduction
About a year ago, I decided to revitalize my blog, nichpursuits.com, by setting a bold goal of publishing 1,000 blog posts in 12 months. The results surpassed my expectations as my daily visitors soared and organic traffic from Google increased by 585%. Discover the strategic focus on SEO and content revamping that led to this success.
The Journey of a Blogger: From Stagnant Traffic to Explosive Growth
- About a year ago, I embarked on a journey to revitalize my blog, nichpursuits.com. Despite being around since 2011, my site’s traffic was stagnant, and I was eager for change. I set a bold goal for myself - to publish 1,000 blog posts in just 12 months. Fast forward to today, and the results have surpassed my wildest expectations. My daily visitors skyrocketed from a few thousand to over 15,000, with peaks of nearly 22,000. Weekly and monthly views saw exponential growth, culminating in a 472% increase in traffic over the year. The key to this success? A strategic focus on SEO and revamping old content. While I fell slightly short of my goal by publishing 878 articles, the impact was undeniable. By following a seven-step plan that included cleaning up old content and optimizing for search engines, I was able to achieve a 585% increase in organic traffic from Google.
Strategies for Optimizing Old Content on Your Website
- In order to breathe new life into my website and attract more visitors, I developed a comprehensive strategy for optimizing my old content. The first step involved identifying articles that were receiving minimal traffic, typically less than 10 visitors a month. If these articles lacked valuable links or did not serve a topical cluster purpose, I made the decision to delete them and implement a 410 redirect, signaling to Google that the page had been permanently removed. This meticulous process led me to delete over 100 articles, including outdated blog posts and income reports that were no longer relevant. For articles with valuable links but low traffic, I opted to 301 redirect them to more relevant content or my homepage using Yoast SEO redirects. Additionally, I utilized Link Whisper to identify and fix broken links across my site, saving me valuable time and ensuring a seamless user experience.
Keys to Building a Successful Dropshipping Website
- When building a successful dropshipping website, there are key steps that can make a significant impact on its performance. One important aspect is conducting thorough keyword research to identify new topics that can enrich the site’s content cluster. By focusing on topics related to dropshipping, such as search volume and keyword difficulty, you can create a comprehensive cluster of articles that all link back to the main pillar content. This not only improves the site’s structure but also enhances its visibility on search engines. Another crucial step is to create a professional-looking website that instills trust in visitors and improves their overall experience. This includes a complete brand and site redesign to enhance visual appeal and user engagement. Mobile-friendliness is also vital for attracting more traffic and improving search ranking. Working on core web vitals and fixing any errors through tools like Google Search Console is essential for site optimization. Standardizing publishing processes is key to managing a large volume of content effectively. With a team of authors and editors, establishing a streamlined process ensures consistency and quality in published articles. This involves developing standard operating procedures, documenting guidelines, and using tools like Trello to track progress seamlessly. By following these key steps, you can build a successful dropshipping website that stands out in the competitive e-commerce landscape.
The Art of Content Flow Optimization
- One of the key aspects of our content creation process is ensuring a smooth flow of content from ideation to publication. After the initial draft is completed, either a senior editor or I review the content before publishing. Once approved, the article is published and internal links are added to enhance the reader’s experience. We utilize tools like Trello to organize the content flow and ensure everything runs smoothly. Adding internal and external links is a crucial part of the process to improve SEO and user engagement. Link Whisper has been instrumental in suggesting internal links as we write, making the process seamless. By following Google’s lead and analyzing keywords and clusters, we optimize our content strategy for maximum impact. In 2022, we focused on publishing a significant amount of content, including keyword-focused articles and other types of engaging content like podcasts and success stories.
Mastering the Art of Content Updating for Increased Traffic and Revenue
- In the pursuit of boosting social media traffic, one crucial step is to update content regularly. In a total of 119 articles updated throughout the year, the goal of publishing a thousand articles seemed within reach. A meticulous content update spreadsheet was utilized, focusing on high-traffic articles overdue for updates or those with significant monetary potential. The process involved documenting the initial state, Surfer score, Market Muse score, implementing suggested updates, and ensuring value addition post-publication. Additionally, internal link audits were conducted to enhance relevance and optimize the site for improved monetization. Strategies included affiliate commissions, email subscriber revenue, sponsorships, software products, business partnerships, and display ads to capitalize on the increased traffic. The incorporation of display ads led to a notable increase in daily income, showcasing the effectiveness of diversified revenue streams.
Conclusion
By focusing on SEO and optimizing old content, I was able to achieve remarkable growth for my blog in just 12 months. The key strategies included cleaning up old articles, implementing redirects, and using tools like Link Whisper. The results speak for themselves with a 585% increase in Google organic traffic.