How Jesse Anselm Sold $10,000,000 in Print Products: Success Story Revealed

Introduction

Join us as we delve into the inspirational success journey of Jesse Anselm, who went from initial failures to achieving $10,000,000 in sales. Learn about his determination, pivots, and strategies for building a thriving print products business.

Jesse’s Journey to Success

• Jesse started his online business journey on Etsy in 2016, right after graduating from high school and getting married. He initially faced failures with two online businesses before finding success with Etsy.

• The turning point for Jesse was when he found out that his wife was pregnant, which motivated him to make his online business work. He was determined to replace his wife’s income and provide for his growing family.

• Despite working a full-time job, Jesse dedicated all his extra time to his Etsy business. He would come home from work and spend hours listing products and fulfilling orders to build momentum for his business.

• After quitting his job and focusing on achieving 10 sales a day, Jesse set a new goal of reaching 50 sales a day. This shift in mindset led him to consistently improve and grow his business, especially during the holiday seasons.

• In 2018, Jesse decided to transition from selling jewelry to print products, despite having no graphic design experience. He relied on market research to launch his first print product, coffee mugs, marking a new chapter in his entrepreneurial journey.

Success in Print Products Business

• In 2019, the business experienced a significant Christmas season, selling both jewelry and coffee mugs.

• The decision to pivot the focus towards print products was driven by the scalability and leverage potential in the graphic portion of print products.

• By 2023, the business achieved remarkable results with over $10 million in sales on Etsy and Amazon combined.

• The majority of sales come from print products, with over 420,000 products sold on Etsy and 250,000 on Amazon.

• The initial investment into the Etsy business was only $128, which was then grown substantially over the next five to six years.

• The shift from jewelry to print products was prompted by the realization of the scalability and efficiency in the print product space as compared to jewelry.

• With jewelry, the process of scaling involved handling inventory, creating items, and managing overheads, while print products offered the opportunity to transform one item into multiple highly in-demand products.

• The focus was on building out one product category at a time, with meticulous attention to photo templates, pricing structure, and offer tactics, to efficiently scale out the highly in-demand products within each category.

Entrepreneur’s Journey and Business Success

• The speaker started their business with jewelry and later expanded to launch coffee mugs in 2019. The initial location holds sentimental value as it’s where they achieved their first million dollars in sales.

• Currently, the business operates in a building spanning 5500 to 6000 square feet, experiencing significant growth, including a $1.3 million revenue month. The speaker attributes their success to leveraging search volume and market research for product categories, enabling sales in the six-figure range for each type.

• During the Mother’s Day season, the business launched 35 personalized coffee mugs, catering to grandmas, Gigi’s, Nana’s, moms, and more. Despite starting with zero reviews and sales, the products garnered thousands of sales, positive reviews, and substantial revenue.

• Personalization plays a key role, with approximately 80-90% of products being personalized. If none of the products were personalized, the speaker estimates a potential 50% reduction in sales.

The Power of Personalized Products on Etsy

• Personalized products account for about a third of the overall sales, a significantly higher proportion compared to non-personalized products.

• The marketplace of Etsy is geared towards gifting, making personalized items more appealing as gifts due to the added value of customization.

• The manual aspect of personalization, such as inputting customer requests, is a major pain point for sellers, especially during busy seasons.

• Incorporating personalization for print products on Etsy can significantly boost sales, especially when combined with effective market research.

• Print-on-demand (POD) on Etsy is still a lucrative opportunity, with the key to success lying in understanding the value proposition and selecting the right product categories.

Transition to Print-on-Demand Coaching and Fulfillment

• Jesse has transitioned from selling jewelry to print products, and now focuses on coaching and teaching other sellers in the print-on-demand industry.

• He has created a Fulfillment company that specializes in product categories with high potential for print-on-demand sellers, offering products that are not easily accessible through other production partners and at a more affordable price.

• Through his coaching program, sellers have achieved significant success, with some reaching up to three quarters of a million dollars in revenue during Q4, and others hitting over $200,000 in a month.

• Jesse also offers a free course and access to a Facebook group for those looking to grow their print-on-demand business.

• The course provides practical steps for establishing and expanding a thriving print-on-demand business, and the Facebook group offers valuable insights from successful sellers in the industry.

Conclusion

Jesse Anselm’s story is a testament to the power of determination, strategic pivots, and leveraging market opportunities. From Etsy failures to a $10,000,000 print products business, his journey offers invaluable insights for aspiring entrepreneurs in the online marketplace.

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