How Oliver Built an $11M Business at 21?

Introduction

Oliver’s success story of building a $11 million business at 21 is truly inspiring. Despite starting with no social media following, his strategic TikTok marketing plan has led to immense success.

Oliver’s Success Story

• Oliver’s chocolate business is projected to achieve $11 million in sales this year, despite being started just 18 months ago without any social media following.

• He attributes his success to a strategic Tick Tock marketing plan, which is expected to generate over $4.5 million in profits this year alone.

• He chose to start a chocolate company due to his expertise in viral marketing and Tick Tock, aiming to create a product that would organically go viral.

• The idea for the business came from seeing a similar viral product on Tick Tock with massive engagement and realizing the untapped potential in the market.

Success Story of a Chocolate Entrepreneur

• The entrepreneur found a chocolate manufacturer through Google and contacted multiple manufacturers to fulfill the order.

• Instead of inventing a new product, he repackaged popular natural supplements into a luxury chocolate experience.

• The entire process from idea to a sellable product took approximately 11 months, which included research and development.

• The entrepreneur doesn’t have a personal warehouse; the products are shipped directly to a third-party logistics company for packaging and shipping to customers.

• The marketing strategy was intentional, focusing on creating viral videos to generate brand awareness and using TikTok’s ‘respond to comment’ feature for retargeting.

• The viral video is not the main driver of sales; the follow-up videos responding to comments from the viral video have led to significant conversions and sales.

• The entrepreneur emphasizes that the sales come from the follow-up videos, addressing pain points, and directing viewers to purchase the product.

• Following a viral video, the strategy involves making multiple follow-up videos to capitalize on retargeting viewers from the original viral video.

How to Create Viral Content and Convert Customers

• The creator intentionally chose a proven viral product and used TikTok’s algorithm to test which videos go viral, then implemented a retargeting strategy to convert views into paying customers.

• The strategy involved creating multiple branded accounts and having creators of all backgrounds make daily videos to increase the chances of a viral hit.

• The concept of user generated content (UGC) was utilized, allowing everyday people to create affordable content, and an affiliate program was set up to incentivize sales generated by the creators.

• The creator also discussed using specific software such as Klaviyo for email and a text messaging platform called One Text to manage the online store and facilitate purchases via text messages.

Key Points from ‘How Oliver Built an $11 Million Business at 21’ Video

• Oliver talks about the One Text system, which allows customers to vault their credit card information with one merchant and use it with other merchants using One Text without re-entering it.

• He mentions using post-purchase upsells, tools like Trello and Slack for business organization, and Social Snowball for streamlining affiliate and influencer processes.

• Oliver believes that success is not just about intelligence, but also about experience and intuition developed through that experience.

• He emphasizes the importance of gaining experience and learning from failures, stating that there are no shortcuts to success.

• Oliver’s advice for aspiring entrepreneurs is to start a business that aligns with their skills and advantages, similar to how he leveraged his expertise in viral TikTok marketing.

• He encourages people to watch the full video for detailed insights into how he achieved his business success.

Conclusion

Oliver’s success story highlights the power of strategic marketing and leveraging social media platforms like TikTok. His journey serves as a valuable lesson for aspiring entrepreneurs on utilizing viral content to drive business success.

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