How to Build a Profitable Digital Product Dropshipping Store on Shopify

Introduction

This blog provides a comprehensive guide on setting up a Shopify store for dropshipping digital products, from creating the store to optimizing product pages and SEO tips. The strategies shared can potentially help in generating sales from $0 to $100k.

Setting up a Shopify Store for Digital Products

• In this segment, Tanner Planes discusses the process of setting up a Shopify store for digital products instead of physical ones.

• He emphasizes the benefits of dropshipping digital products, such as no recurring product cost and no shipping times.

• The first step is opening a Shopify account, which can be done by following the link provided in the video description.

• Once the account is open, the next step is choosing a theme, with the advice to focus on the product and marketing rather than spending excessive time on selecting a theme.

• Then, the process involves setting up the backend for digital products, including creating a new product listing on Shopify and unchecking the options for tracking quantity and physical product.

• This eliminates the need for customers to add shipping details during checkout, reducing friction and potentially increasing sales.

• Overall, the focus is on simplicity and efficiency in setting up a Shopify store for dropshipping digital products.

Setting Up Digital Product Delivery and Currency Conversion in Shopify

• Create a new product listing for the digital product, and then automate the product delivery using the Easy Digital Products app in Shopify.

• The app enables customers to download the product immediately at checkout and also emails the product to them, making the process seamless.

• For digital products with multiple options, such as a digital planner with different styles, consider using Canva to create a single PDF with links to different Google Drive folders for the various options.

• Automate the fulfillment process for digital products by configuring the order processing settings in Shopify to automatically mark orders as fulfilled.

• To improve conversion rates, add the Geolocation app by Shopify to automatically adjust the currency based on the customer’s location, making the shopping experience more convenient.

• Once the app is added, configure it to display the appropriate currency and shipping options based on the customer’s location, enhancing the overall user experience and potentially increasing conversion rates.

Setting up Shopify Markets for International Sales

• Setting up Shopify markets allows you to display product prices in the visitor’s local currency, making the shopping experience more convenient.

• By adding markets for the top five countries, such as the United States, Australia, Canada, the United Kingdom, and New Zealand, you can cater to a wider audience.

• Enabling customers to see product prices in their own currency eliminates the need for manual currency conversion, leading to increased conversions.

• Adding New Zealand as a market involves going to the markets section, entering ‘New Zealand’, selecting it, and adding it as a market for the Shopify store.

• After setting up the markets, visitors from New Zealand will see product prices displayed in New Zealand dollars, enhancing their shopping experience.

Optimizing Product Page for Selling Digital Products

• The ideal outcome for someone using the product is to build profitable eBooks in minutes using artificial intelligence, which is the main selling point emphasized through the banner.

• The product page focuses on bullet benefits and a call to action button that leads directly to checkout, keeping the content simple and highlighting the transformation the product can bring.

• Addressing the pain points of potential customers, the section touches on the low adoption of artificial intelligence tools and presents the product as an opportunity to be early adopters of the AI revolution.

• To create perceived value, a sneak peek into the product is provided with a flip book demonstration, aiming to show the content of the eBook and display the transformation it promises.

• A technical breakdown of the product is also included to provide detailed information on what the product offers, expanding on the bullet benefits and transformation highlighted earlier.

SEO Tips for Digital Product Pages

• When creating digital product pages, it’s important to focus on communicating the process or steps involved in using the product.

• Breaking down the steps and explaining how they work adds value and increases customer engagement.

• Using unique and intriguing names for the steps or mechanisms can capture attention and generate interest among potential customers.

• Simplifying the design by using a white background, black text, and strategic color changes for buttons and prices can enhance the page’s appeal.

• Including duplicate sections of the product page can help users stay focused and aware of their current location on the page.

• Providing clear information on what customers will need to use the product, including any additional tools or apps, builds transparency and trust.

• Incorporating a section for frequently asked questions helps address common concerns and further build trust with potential customers.

• Utilizing a review app to gather and display customer feedback can enhance the credibility of the product and the page.

Creating a Digital Product Store

• When setting up a digital product store, it’s important to consider the process of gathering reviews as sales start to come in, as this can significantly impact future sales.

• The appearance of the store on desktop and mobile devices will differ, so it’s crucial to modify the design for each platform to ensure a clean and user-friendly experience.

• After creating the product page, it should be set as the home page to focus on driving conversions. A separate contact page using a template should also be created to address customer inquiries.

• It’s essential to be cautious of potential spam through the default contact form and prioritize responding to genuine customer queries.

• Lastly, adding a simple logo and purchasing a domain are final steps before marketing the digital product store to start making sales without running paid ads.

Conclusion

Implementing the strategies outlined in this blog can help in creating a successful digital product dropshipping store on Shopify. From setting up international sales to optimizing product pages, this guide covers essential steps to potentially achieve significant sales growth.

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