How to Create Amazon FBA Product Listings for Bundles with Professional Photography

Introduction

This blog discusses the process of creating new Amazon FBA product listings, with a focus on bundles. It provides insights on selecting items for bundling, obtaining professional product photos, and optimizing listings for better sales.

Creating New Amazon Listings for Bundles

• The video is a tutorial on creating new listings on Amazon, particularly for selling bundles. It aims to help sellers understand how to set up a listing, especially for bundles that do not currently exist on Amazon.

• The tutorial emphasizes the selection of items that are about the same size for bundling, using the example of Heinz yellow mustard and Heinz tomato ketchup. It also discusses the process of obtaining or creating product photos for the listing.

• The presenter highlights the importance of professional photo editing for self-taken product photos, recommending platforms like Fiverr for this purpose. Additionally, the tutorial suggests using tools like Canva or basic editing software for combining product images.

• Overall, the video promises to guide viewers through the entire process of creating listings to grow sales on Amazon FBA, with a focus on bundling strategies and visual presentation.

Setting up a Product Listing on Amazon

• The process begins with pasting the content and adjusting the workspace in a program, probably an image editing software like Paint.

• Moving the images to the edges and minimizing white space is essential for creating an appealing product picture.

• After resizing the space and saving the image as a JPEG, it’s important to consider having multiple pictures for a successful listing.

• In the seller account, the next step is to go to ‘Catalog’ and ‘Add Products’, specifying that the product is not sold on Amazon.

• Entering the product type, such as ‘ketchup’ or ‘mustard’, and selecting the appropriate category for the listing is crucial.

• Amazon requires a GTIN for submission, especially for a bundle without a UPC, and defining the title, brand name, manufacturer, and unit count is essential.

• Setting the offer price and working through the listing process follows, with careful consideration given to each step.

Amazon GTIN Exemption Process

• If the product does not have a GTIN exemption, Amazon requires the seller to apply for it.

• The process involves visiting a specific web address to request the GTIN exemption for a particular brand, such as Heinz.

• If the brand is not eligible for exemptions, the seller may need to list the product as a generic bundle in the grocery category.

• After selecting the generic bundle option, the seller needs to upload product images, provide a product description, and create bullet points with relevant keywords to improve the product’s ranking in search results.

Key Points for Heinz Tomato Ketchup Promotion

• Heinz tomato ketchup is a popular choice for summer grilling events, making it an essential addition to any barbecue or grilling needs.

• The ingredients used in Heinz tomato ketchup, such as sweet juicy red ripe tomatoes, are essential keywords that can be utilized for promoting the product effectively.

• Helium 10 tool can be used to conduct a reverse ASIN look up, which provides important organic rank-driving keywords for the product listing, such as ‘Heinz ketchup bottle’ and ‘summer time treat.‘

• It’s crucial to utilize all relevant bullet points in the product listing, including a detailed description of the product bundle and product benefits for the consumers.

• Backend keywords should also include variations or misspellings of important terms, such as ‘Heinz’ and ‘ketchup’, in order to optimize search visibility for the product.

Creating a New Bundle Listing on Amazon

• When creating a new bundle listing on Amazon, it’s important to set the offer and upload images of the products. Aim to include at least six high-quality images for the listing.

• Next, focus on creating five bullet points that are not only readable but also contain keywords relevant to the product. Use tools like Helium 10 to research keywords, or analyze existing Amazon listings for similar products.

• Additionally, include search terms to optimize the bundle listing for better visibility on Amazon. This process involves careful selection of keywords and phrases related to the product.

• A well-crafted bundle listing should instill confidence in the potential of the product to sell well on Amazon. This involves thorough preparation, quality images, and strategic keyword integration.

• Bulk uploads of listings can be overwhelming initially, but they offer an effective way to update and create new listings on Amazon. Amazon’s database tends to respond more effectively to bulk uploads for making changes to product listings.

Conclusion

In conclusion, creating effective Amazon FBA product listings for bundles involves selecting the right items, obtaining professional product photos, and optimizing the listings with relevant keywords. Understanding the GTIN exemption process and utilizing keyword research tools are also crucial. By following these steps, sellers can enhance their visibility and sales on Amazon.

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