How To Increase Email Volume and Deliverability with Strategic Tactics

Introduction

In the world of cold email campaigns, mindset and strategy play a crucial role in scaling up email volume and ensuring high deliverability. This blog explores specific tactics and tools to help beginners increase their email outreach efforts.

Increasing Email Volume and Deliverability

• The speaker emphasizes the importance of mindset when it comes to cold email campaigns, suggesting a shift in perspective to scale up volume. Instead of sending a few hundred emails a day, the focus should be on sending thousands.

• Additionally, using specific tactics, like using women’s names for email addresses, aged Gmail accounts, and diverse proxies, can improve email deliverability and response rates.

• Furthermore, the speaker recommends using a tool called G Monster, which allows sending a high volume of emails through Gmail accounts. The tool provides features like different proxies and age-set Gmails to increase the chances of inbox delivery.

• Overall, the key takeaway is that scaling up email volume requires a strategic mindset, the use of specific tools, and attention to detail in email setup to achieve higher deliverability and engagement.

G Monster: Automated Email Sending Tool

• G Monster is an automated tool used for sending emails in bulk with the help of multiple Gmail accounts.

• The process involves warming up the newly purchased Gmail accounts by gradually increasing the number of emails sent each day.

• The tool provides options for setting the number of threads, number of emails per account, and the delay between emails to optimize the sending process.

• It is essential to monitor the accounts during the warming up phase to ensure deliverability and prevent any blocks.

• Users can also split their Gmail accounts into different groups and rotate them for sending emails on different days to test deliverability.

• Access to the G Monster dashboard can be shared with team members or VAs to monitor and manage the email sending process from different locations around the world.

Understanding the Use of Proxy and Email List Building

• The speaker explains the reason for using a proxy to send emails, ensuring that different proxies are used to avoid being flagged for spam by Google.

• Various tools like ‘Nissan Leaf Finder’ and ‘Google Maps Email Extractor’ are used to build the email list, with a suggestion to avoid buying lists and instead learn to use a scraper.

• Cleaning the email list regularly is emphasized to maintain deliverability, using tools like ‘Bulk Email Checker.‘

• The importance of spin tax in emails is highlighted, with an explanation of how different variations can improve deliverability and responses.

Best Performing Email Templates for Lead Generation

• The best performing email templates for lead generation were discussed, highlighting the importance of the offer and the copy. Adding elements like scarcity, urgency, and social proof can make a significant difference in the results.

• The frequency of split testing for different offers and variations was addressed, with a focus on subject lines. Testing subject lines and the copy is crucial to determining which types work best.

• The importance of tracking key metrics like the number of emails sent, replies received, and positive replies was emphasized. These metrics provide valuable insights into the effectiveness of email campaigns.

• The significance of the offer in email templates was underscored, with specific examples of successful templates shared. The key elements of successful templates include a compelling offer, clear subject lines, and strategic spin tax.

• Tips for maintaining email lists, unsubscribing clients, and updating templates regularly were provided to ensure the efficacy of email marketing campaigns.

Automating Cold Email Follow-ups

• To automate the follow-up process for cold emails, the writer uses Zapier to create a Zap for each follow-up day, such as day two, day three, and so on.

• The Zap triggers a webhook that searches for the lead’s email address in Gmail and then sends a follow-up email at a specific time the next day, such as the morning, noon, and evening.

• This automation saves time and ensures that follow-ups are consistently sent to cold email leads over several days, increasing the chances of a response and conversion.

• Additionally, the writer mentions the possibility of creating a workflow in high level to opt out of the follow-up process when a lead books a call, ensuring that the follow-ups stop once the prospect takes a positive action.

Conclusion

Scaling up email volume and achieving higher deliverability requires a strategic mindset, the use of specific tools, and attention to detail in email setup. Beginners can enhance their outreach efforts by implementing the tactics and leveraging the tools discussed in this guide.

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