How to Rank in a Highly Competitive Market?

Introduction

Jérémy Crocs and Yoann Scheidt discuss the challenges of ranking for highly competitive keywords in the current market, emphasizing the need to focus on long tail variations and user intent.

The Challenge of Ranking in a Competitive Market

• The speakers, Jérémy Crocs and Yoann Scheidt, discuss their experience and expertise in SEO consulting and semantic analysis as they address the challenge of ranking for highly competitive keywords in the current market.

• They highlight the complexity of the CBD keyword, emphasizing the need to focus not only on the primary keyword but also on the long tail variations to meet the evolving search intent.

• The importance of adapting to the frequent changes in search intent and algorithms is emphasized, with a recommendation to prioritize an in-depth analysis of user intent for successful SEO strategies.

• Utilizing tools like Google Search Console for error analysis, redirection management, and index status monitoring is highlighted as crucial for effective SEO auditing and strategy implementation.

Optimizing Website for Better Indexing and Traffic

• The process of ensuring better indexing and traffic for a website involves various steps and strategies.

• One important aspect is to focus on the right parameters and reports in order to have access to key information about the website’s performance and indexing status.

• Creating a clear and organized sitemap by category and universe can significantly improve the indexing speed and overall visibility of the website.

• Another crucial step is to analyze the internal link structure and address issues such as 301, 302, and 404 errors, which can hinder the bot’s navigation and indexing process.

• Using canonicalization for pages with similar content helps communicate the preferred page to search engines, further enhancing the indexing process.

• Optimizing internal links by varying keywords and ensuring relevance to the linked pages is essential for better crawling and indexing by search engines.

• Transparency and detailed tracking of the impact of optimization efforts, such as link building, on website traffic and indexing are crucial to measure the effectiveness of the strategies implemented.

Analysis and Recommendations for Website Improvement

• The speaker discusses the importance of analyzing what internet users are seeking and presenting it in a structured format to enhance the user experience.

• They emphasize the significance of creating a website that is user-friendly and visible to search engines like Google to attract and retain users.

• The speaker advises against including unnecessary pages, based on their own strategy and experience, and recommends focusing on meaningful and relevant content.

• They also highlight the importance of internal linking using relevant terms from the menu and utilizing Google Search Console to identify user queries and optimize content.

• Furthermore, they mention the strategy of building backlinks and producing quality articles to enhance the website’s visibility and authority.

• The speaker expresses the need to prioritize mobile performance and user experience, highlighting the impact on search engine rankings.

• Finally, they acknowledge the assistance of Benoît Chevillot and highlight the ongoing efforts to improve the website’s performance and user experience.

Optimizing Website Performance and Impact on Sales

• The speaker expressed gratitude towards the community for their active participation and sharing of insights and knowledge.

• They discussed the impact of visual production on website categories, citing an example of the CBD category going from 12 to 48, highlighting the long-term influence on page positions and sales.

• The presenter mentioned a client’s reluctance to remove a customer chat feature, which contributed to 10-20% of the issues. They tested the website without this feature and observed a 20-point improvement in rankings, emphasizing the importance of certain site elements.

• Investments in links and popularization, totaling 7200 euros, were made to enhance website performance. These investments led to a significant improvement in search rankings, resulting in a notable impact on potential sales and semantics.

• They emphasized the use of a toolmaker and shared insights about their strategy to optimize semantics and category positioning, while also addressing the importance of carefully selected keywords to avoid cannibalization.

Understanding Popularization of Links Through Search Engine Optimization

• The speaker discusses the popularization of links through purchasing high-cost links to increase website hits and performance.

• They emphasize the use of Google News links to boost the authority of the website and improve its position in search results.

• The impact of link popularization on website loading time and user experience is highlighted as a crucial factor for success in the competitive niche.

• The speaker also mentions the importance of technical and semantic perfection for websites in the current SEO landscape.

• They stress the responsibility to ensure the quality and relevance of the content being produced and purchased for the website.

Conclusion

The key to ranking in a highly competitive market lies in understanding user intent, optimizing for long tail keywords, and adapting to search algorithm changes. By implementing effective SEO strategies and utilizing tools like Google Search Console, websites can improve their rankings and visibility.

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