How to Start a 24-Hour Drop Shipping Challenge for Realistic Results

Introduction

In this 24-hour Drop Shipping challenge, the goal is to start from scratch and build a store, test a product, and analyze the results within 24 hours. The host shares the process of finding a product, setting up the store, creating video ads, launching the campaign, and analyzing the results.

24-Hour Drop Shipping Challenge: Finding and Testing Products

• In this 24-hour Drop Shipping challenge, the goal is to start from scratch and build a store, test a product, and analyze the results within 24 hours.

• To begin, the challenge involves finding a product to test using a platform called Nia, where the host searches for products under the ad section by applying various filters such as likes and ad performance across Facebook, TikTok, and Pinterest.

• The key strategy is to filter products based on their likes and ad performance rather than overthinking the product research process, aiming to identify products with high engagement and potential profitability.

• For those interested in Nia, a discount code ‘Marco20’ can be used to save 20% off the first 3 months, as mentioned by the host.

• The challenge involves a significant amount of scrolling and product evaluation, which is considered the ‘boring part’ of the process.

New Product Discovery

• Discovered a portable hair straightener that can also be used for curling.

• Believes the product has great potential due to its similarity to past successful products.

• Expresses dissatisfaction with the presentation and mobile optimization of the product page.

• Identified the product on Zen Drop for $8.36 with $9 shipping, resulting in a total price of $17.47.

• Plans to sell the product for $34.99 plus $5 shipping, considering adjustments to the offer.

• Considers using Zen Drop for supplier to ensure better customer satisfaction.

Comparison Between Zen Drop and AliExpress

• Zen Drop is preferred over AliExpress due to its lower prices and superior overall performance. The average shipping time of 13 days with Zen Drop is significantly faster than the one-month shipping times often experienced with AliExpress.

• Zen Drop offers automated order fulfillment, eliminating the need for manual order processing. Additionally, it provides branding options for scaling the product, making it a more attractive choice for business owners.

• An exclusive offer with Zen Drop allows for a 51% discount, along with $200 in order credits. These credits essentially enable users to fulfill orders without upfront payment, making it a highly beneficial offer for potential users.

• Outsourcing store creation to Star Stores is recommended, as it saves time and effort. Using the code ‘Marco10’ offers a 10% discount on popular and branded packages, making it a cost-effective solution for store setup.

Launching Video Ads with Viral Come Ads

• The first step before launching the product is to create video ads, and for this, the plan is to use Viral Come Ads and their Tik Tok split testing package.

• This package will provide one video with three different variations, each starting with a different clip, which is essential for effective testing.

• Testing multiple videos can significantly increase the success rate of the products being promoted, making it a crucial step in the marketing process.

• By using the VIP membership offered by Viral Come Ads, it’s possible to save 75% off all video ad packages, making it a cost-effective option for regular testing.

• The use of a discount code ‘Marco15’ can also provide a 15% off on anything from Viral Come Ads, adding to the cost-saving measures.

• With the ads and store now delivered, the next steps in the launch process can proceed as planned.

Launching the Campaign and Testing Ads

• The online store is ready to launch with a well-designed homepage featuring branded images and product displays.

• The product page includes initial and detailed descriptions, customer reviews, product feature images, and a clear option to purchase.

• Three ads from VirCome Ads for a TikTok split testing package are ready, each showcasing the product effectively.

• The next step is to launch the testing campaign on TikTok Ads Manager.

Launching Campaign for Website Conversions

• When launching a digital marketing campaign for website conversions, it’s important to consider the bonuses and incentives offered. For example, investing around $11,500 could potentially result in receiving an additional $1,500 for ad spend, essentially providing a substantial boost to the campaign budget.

• The campaign setup involves selecting the objective and naming the campaign. In this case, the objective is website conversions, and the campaign is named after the product, such as ‘Flux Girl.‘

• At the ad group level, attention is given to organizing and aligning the components. This includes naming the ad group and configuring the pixel and optimization event, ensuring that the campaign is tailored for specific outcomes.

• Furthermore, the targeting parameters are carefully determined. This involves selecting the right placements, such as TikTok, and refining the advanced settings to control user interactions and behaviors, ultimately optimizing the campaign’s performance.

• Demographic considerations also play a crucial role in targeting the right audience. For instance, gender-specific products require adjusting the targeting settings accordingly, such as focusing on females for a product designed specifically for women.

Optimizing Ad Group Setup and Ad Level Customization

• When setting up the ad group, it’s crucial to focus on the budget, schedule, and day parting.

• A budget of $20 a day is recommended, and scheduling the ad for peak hours such as Midnight to 2:00 a.m. and 9:00 a.m. onwards is ideal.

• Day parting should be considered to avoid wasting money during off-peak hours when the target audience may not be active or in a buying mood.

• Moving to the ad level, customizing the ad with a catchy name, a compelling call-to-action, and an attractive offer is essential.

• The text should be concise and impactful, focusing on the offer rather than overly stressing about the text content.

• The call-to-action should be set to ‘standard’ and ‘shop now’ to prompt immediate action from the viewers.

• Lastly, uploading the video to accompany the ad will complete the setup process.

Summary of Ad Campaign Results

• The total advertising budget spent was $594, with a cost per click of 49 which is considered good.

• The CPM (Cost Per Mille) was $136, also seen as a good result.

• The campaign generated 119 clicks or website visitors with a click-through rate of 2.27%, indicating a decent engagement level.

• There were a total of three sales resulting from the campaign, with two sales coming from one ad set and one sale from another.

• The cost per acquisition, which represents the cost of acquiring one sale, was not provided in the original text.

Sales and Revenue Summary

• The results from Shopify showed three sales in total, with each product priced at $39.99, resulting in a total revenue of $119.97.

• The adjusted price of the product from $34.99 to $39.99 was a successful decision, contributing to a total conversion rate of 2.42%, which is considered quite good.

• After considering the ad spend of $594 and the total cost of fulfilling the orders amounting to $524, the store made a total profit of $812.

• Despite the initial profit of $82 not being substantial, it is a commendable outcome given that it was the first day of testing. It’s noted that with more time and resources, the store could be further developed for profitability.

• The challenge was successful in generating revenue within 24 hours, and although the store will be closed down due to other commitments, it demonstrates the potential for profit.

• The video offers viewers the opportunity to explore the services used, with relevant links provided in the description. Additionally, mentorship opportunities with the creator are available for those interested in learning directly.

Conclusion

The 24-hour Drop Shipping challenge showcases the process of starting from scratch, finding a product, setting up a store, creating video ads, launching the campaign, and analyzing the results. Despite the short timeframe, the challenge demonstrates the potential for profit and provides valuable insights into the drop shipping process.

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