The Untapped Potential of Desk Mats in SEO Optimization: A Complete Guide

Introduction

Desk mats have emerged as a promising SEO optimization opportunity with high search volume and low competition. Explore the untapped potential of desk mats and learn how to capitalize on this print on demand product.

The Untapped Potential of Desk Mats in SEO Optimization

• Desk mats are a powerful print on demand product with high potential on Etsy. Despite receiving little attention, they have 18,000 monthly searches and only 63,000 competitors, making them a lucrative opportunity.

• In comparison, t-shirts have 104,000 average monthly searches, which is significantly higher than desk mats. However, the competition for t-shirts is close to 9 million, making it 138 times more competitive than desk mats.

• Furthermore, desk mats offer numerous sub-niches with minimal competition, providing an advantage over other products. For example, ‘anime desk mat’ is a sub-niche with untapped potential for SEO optimization. This presents an opportunity to target specific keywords and attract a niche audience.

• The unique spelling variations of ‘desk mat’ also provide an advantage for keyword targeting and SEO optimization. This allows for diversifying keywords and reaching a broader audience of potential customers.

Understanding the Potential of Deskmat as a Print on Demand Product

• Deskmat Cute, Green Deskmat, Kawaii Deskmat, Custom Deskmat, and other unique designs are available for customization.

• Etsy offers a variety of bestseller Deskmat designs, with some listed for four months and achieving up to 206 sales, showcasing the demand for this product.

• The limited focus on Deskmat by stores makes it an untapped market for print on demand products, leading to opportunities for sellers.

• Printify offers Deskmat options, including different sizes, and one by Spoke Custom Products with positive reviews and US-based shipping.

Printify Premium and Profitable Desk Mat Sizes

• Printify offers desk mat sizes in small, standard, and larger gaming style options, providing customers with a choice in products.

• Printify premium, priced at $8, 862, and 1149, is recommended for sellers making monthly sales as it offers great value for money.

• The larger desk mat sizes such as 24, 59, 46, 11, and 36, 89 yield significant profits for sellers.

• Designs for desk mats can be easily created using AI, making it accessible for everyone.

• Popular desk mat colors like green and other commonly searched ones can be identified through research, providing insights for design choices.

Creating a Desk Mat Design Using Mid Journey AI

• To create a custom desk mat design, the process begins with using the AI from mid journey for the best results. After installing mid journey, the design work is carried out within Discord by creating the images.

• Once mid journey is set up, the process is quite self-explanatory. Any issues can be resolved by referring to YouTube videos on setting up mid journey within Discord as it is super simple.

• In Discord, after setting up mid journey, the user types ‘just imagine’ and hits enter to start writing the prompt. The prompt includes a detailed description of the desired desk mat design such as ‘green and gold cottage core flower and mushroom pattern’ with specific aspect ratio measurements to match the largest size Printify can print.

Understanding Image Scaling and Variation

• When working with images, it’s often easier to scale downwards to smaller sizes than to scale upwards. This means that starting with a larger image and making it smaller is less challenging than trying to enlarge a smaller image.

• After receiving four different image options from Mid Journey, it’s important to carefully assess each option. This involves considering the variations and deciding which ones are preferred for the project.

• The options are labeled as U and V, where U signifies an ‘upscale’ indicating a preference for the image, and V indicates a desire to create variations of a design. By selecting V3, four new options are created based on the third option.

• Upon reviewing the newly generated options, a preferred image is selected. In this case, the original image or a variation may be chosen, based on the project’s requirements. In this scenario, the original image is favored, leading to an ‘upscale’ decision.

• Careful consideration and evaluation of image options, variations, and project requirements are essential in making informed decisions about image scaling and selection.

Processing and Upscaling Image for Printify

• Before uploading the design to Printify, the image needs to be upscaled for higher resolution and print quality.

• After selecting the design, it’s important to ensure that the image has high resolution to avoid any loss of quality during printing.

• The 15.5 by 31 size option may experience a drop in resolution when uploaded, but it remains at a satisfactory medium resolution level.

Image Upscaling and File Size Adjustment

• When upscaling an image to fit a 15.5 by 31 size, it may be necessary to use an offsite image upscaler and consider a paid service for significant enlargement as most free upscalers may not suffice.

• Despite aiming for a 183 DPI, it is advisable to anticipate the need for a paid service to achieve the required file size for printing.

• Although the image may appear medium resolution, zooming in does not reveal pixelation, indicating a likelihood of satisfactory printing quality.

• The process involves reviewing and adjusting three images to ensure they meet the desired specifications, with specific attention given to fitting the sizes accordingly.

• For the 12 by 18 size, it is important to make a specific design without affecting other file sizes, ensuring individual adjustments as necessary.

Using Placeit.net for Product Photos

• After saving the product and hitting publish on Etsy, the item shows up on the selling platform, such as Shopify, linked through Printify.

• It’s important to optimize the Etsy listings with proper SEO by adding photos, changing titles, descriptions, and tags to improve organic search visibility.

• An alternative for obtaining product photos is using placeit.net, a library of photos where you can upload your own image to see it on the product, although the layout may not be ideal for highlighting the design.

• For a more focused display of the design without distractions, finding suitable photos for the product can be crucial for effective marketing and sales.

Using Smart Mock-Ups for Etsy Product Photos

• When looking for a desk mat on Etsy, it’s important to consider using smart mock-ups for your product photos.

• While browsing through desk mat mock-ups, it’s common to find many with a curved design, which may not suit your rectangular design.

• Smart mock-ups, designed for Photoshop, can be used with a free alternative called Photopea.

• After choosing a mock-up, download and save the PSD file from Etsy, then open it using Photopea.

• Once the PSD file is open, you can add your design to the smart mock-up, adjusting it to fit your product perfectly.

Summary of Mockup Creation Process

• First, express gratitude to the creator of the mockup for their work.

• To begin, double click on the small thumbnail or square to open the file.

• Next, click on ‘file’ and choose ‘open in place’ to bring in the desired file.

• Then, adjust the scale of the file as needed, ensuring it is large enough.

• Afterward, press ‘control save’ to save the file, or use ‘file save’ if preferred.

• Upon saving, two different files will be open, displaying the design mockup.

• Returning back, the design will be visible within the mockup, ready to be saved and used for Etsy or Shopify photos, or any other selling platform.

• This process enables the creation of a sought-after product within a niche with low competition, making it ideal for those interested in print-on-demand.

• It’s suggested to explore less saturated products, such as those found using eRake, to diversify from common options like t-shirts.

• The audience is encouraged to share their thoughts in the comments if they plan to try out this approach.

Conclusion

Unlock the potential of desk mats as a print on demand product by leveraging SEO optimization. With the right design creation and image scaling techniques, you can capitalize on the untapped market for desk mats.

undefined