Tips for Successfully Upselling Coaching within Your Course
Introduction
Learn how to effectively upsell coaching or consulting products within your course by providing additional value and support to your students. Incorporating the right strategies can significantly enhance the perceived value of your coaching or consulting offerings.
Tips for Upselling Coaching or Consulting Products
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The key point in upselling your coaching or consulting product from within your course is to provide additional value and support to your students.
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One effective method is to include a text section below each video lesson or lecture that specifically relates to the content learned, while also inviting students to book a consultation or schedule a session for extra help.
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This strategy aims to seamlessly guide students towards seeking further assistance or coaching, thereby increasing the potential for upselling your coaching or consulting products.
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By incorporating this approach, you can demonstrate the added benefits of personalized support and guidance, which can significantly enhance the perceived value of your coaching or consulting offerings.
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It’s important to model this process for your own coaching or consulting program by integrating the post-lesson text sections that encourage students to take the next step towards seeking additional support.
Tips for Upselling to Course Purchasers
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One effective upselling strategy is to offer additional services or products to individuals who have already purchased your course.
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The reason this strategy works so well is because these individuals are already engaged in your course and have established a connection and trust with you.
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It’s important to note that selling a high ticket offer directly to someone who doesn’t have that connection with you may not be as effective as upselling to existing course purchasers.
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You can create a separate checkout page specifically for upselling additional services, such as a 1-hour consult with you.
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On this checkout page, you can provide detailed information about the consult and what it includes to entice the purchaser.
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Alternatively, if you have a calendar link, you can direct them to book directly into your calendar and purchase the 1-hour call, automating the process further.
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Tools like Kajabi can be utilized to set up and automate these upselling strategies.
Creating Coaching Products in Kajabi
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In Kajabi, you have the option to create a separate coaching product within the platform.
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It is easy to create a checkout page for the coaching product and directly link it from within the course.
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Many people usually propose the upsell to coaching either at the end of their course or through a dedicated video or email sequence.
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The decision to incorporate the coaching offer within the course was made to continually expose students to the offer, even if they aren’t ready to book a session yet.
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By repeatedly showcasing the coaching offer within the course, students become aware of its availability, making it easier for them to consider it when they are ready.
Tips for Offering Coaching or Consulting Sessions in Your Course
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When students are struggling with course material, they often seek extra guidance. It is important to identify where in your course it would be beneficial to offer coaching or consulting sessions.
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For example, if you teach a fitness course covering nutrition and workout plans, consider offering consults on nutrition within that section. You can prompt students to book a consult if they require a customized meal plan.
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Another instance is for a video that focuses on organizing content production for a YouTube channel. In this case, you could include a call to action at the end, inviting viewers to schedule a consult if they need help with time management or creating a clear content schedule.
Implementing Book Links in Your Lesson
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When adding links to your lesson, it’s essential to be concise and direct to the point.
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Include the link to the book or resource you want to reference in the text below the video.
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The text accompanying the link doesn’t need to be lengthy; simplicity and clarity are key.
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The link can direct students to a calendar, checkout page, or any relevant resource.
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If you require assistance in setting up the link in your course, regardless of the Learning Management System you use, I can help.
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I have experience with various platforms like Kajabi, Learn Worlds, Teachable, and others.
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For further support, you can book a quick Clarity call with me by clicking the link in the description.
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Thank you for watching and stay tuned for the next video!
Conclusion
Incorporating the right strategies can significantly enhance the perceived value of your coaching or consulting offerings, leading to increased upselling success. By providing additional value and support to your students, you can effectively guide them towards seeking further assistance or coaching.