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Video Summary

Understanding International Business Strategy: 3-Part Tutorial Video

Introduction

Welcome to my YouTube channel! I’m Marco Rios, a university professor of business courses. In this tutorial, we’ll delve into international business strategy, covering the concept of strategy, benefits of global expansion, cost reduction, local adaptation, global competition, and strategic alliances.

Introduction to International Business Strategy

International business strategy

Strategies for Increasing Profitability in Business

Profitability and cost reduction strategy

Understanding Consumer Surplus and Value Creation

Value creation for customers

Analysis of Strategic Positioning in the International Hotel Industry

Strategic Positioning in the Hotel Sector

Understanding Support Activities in the Value Chain

Support activities in the value chain

Conclusion

The tutorial provides an in-depth exploration of international business strategy, offering valuable insights into profitability, consumer surplus, value creation, strategic positioning, and support activities in the value chain. By understanding these key concepts, businesses can make informed decisions to succeed in the global market.

Q & A

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